04 Jul Marketing Makes a Difference
Technology and marketing are a perfect union in today’s world. Almost everyone is shopping online and finding the perfect rental property is no different. WaterMarke Management Group is leading the way to ensure a positive marketing experience for owners and applicants.
MARKETING MAKES THE DIFFERENCE
Getting the property show ready
WaterMarke Management Group excels at helping owners to get a property looking its best for new tenants. We conduct a walk-thru of the property to survey any items that need repair, clean-up or replacement. Once we have this list, we engage the owners in an honest discussion regarding next steps. We only hire licensed and insured contractors for work to be performed at our properties.
Professional Photography is the key
A picture is worth a thousand words. At WaterMarke Management Group, we take this adageto heart. We only hire proven Real Estate Professional Photographers. Crisp photos that showcase the interior and exterior of a home will help to lease the home quicker. We also include a virtual tour to boost the home’s internet search engine optimization (SEO) marketing.
Search engine optimization (SEO) helps a website to rank in the search engines (Google, Bing etc.) for target keywords. Why is this important?
1. More than 80% of renters start their search online.
2. Search intent and content
WaterMarke Management Group has hired website experts to help create a customized user-friendly site that not only showcases rental properties in the best manner possible but helps potential (local, national and international) tenants find our rentals.
WaterMarke Management Group utilizes the MLS (Multiple Listing Service), our custom website and AppFolio (Property Management software) to market our properties on numerous real estate websites. Each of these 3 main platforms will syndicate to real estate websites such as Zillow, Trulia, Realtor.com, Hotpads.com, Homes.com, Rent.com and countless more popular and boutiquewebsites.
WaterMarke Management Group believes in highlighting each lease property on social media. We use an internet company called CirclePix to post on FaceBook and Twitter using their automated posting system ‘SocialPix’. Our blog on our website is an educational tool that explores frequently asked topics that tenants and owners often have about rental properties.